For DTC and e-commerce health brands with a list of real size
Nine years running email revenue for health brands. When sales slip, everyone blames the list. It is almost never the list. We find what is actually costing you inbox and orders, we fix it, and the revenue comes back.
Start with the List Revenue Audit. Fixed price, from $497. You get a written findings document and a fix list in priority order, whoever does the work.
Thirty minutes. We look at your numbers together and tell you whether an audit is worth it.
02 / the leak
1 in 20
emails quietly failing to reach the inbox.
The measured rate: 4.87% of sends, on a clean and engaged list of over a million
The list was fine. The problem sat in the sending setup underneath it, the part nobody checks. Customers who had asked to hear from the brand simply stopped receiving anything. Found it, fixed it, revenue recovered.
A creator/media brand with a 7-figure list
Daily driver inKlaviyoMaropostActiveCampaignGoHighLevelKitBeehiiv
This is for you if
It is not for you if
The pattern
A creator brand with a seven-figure list was losing sales and could not see why. Everyone told them to clean the list. The list was fine. The problem was hidden in the setup behind their sends, the part most agencies never look at. We found it, fixed it, and stopped the slow bleed.
That is the pattern Omnimetric gets called for. Sales drop, opens fall, and the blame lands on the list because the list is the easy thing to blame. The real cause is usually somewhere no one is looking.
We find it and we fix it, so you stop losing money you already earned.
Where the money leaks
Everything reads verified on your screen and still never reaches the inbox. It is the single most common hidden leak we find.
Sending habits that quietly drag your inbox placement down for weeks before anyone connects it to the drop in revenue.
Buyers treated as if they never purchased, so your post-purchase emails never fire and your inactive list is full of people who already bought.
Gaps where customers fall out of contact, and abandoned-cart and repeat-purchase revenue left on the table.
You cannot fix a leak you cannot see.
Measured from live sending data
Nine years running email revenue, most recently on 8-figure DTC accounts. Millions of emails a month, on lists past a million subscribers.
01 / invisible customers
Buyers
counted as people who had never bought anything.
The cause: the store and the email platform had stopped agreeing on who had bought
The inactive list kept growing and nothing would bring it back. The list audit found buyers filed as non-buyers, so the emails that sell the second order never went out, and the inactive count was padded with customers who had just bought. Nobody had been looking there.
An ecommerce brand
03 / a segment gone dark
2 in 3
Microsoft inboxes rejecting the send outright.
The measured rate: 67.75% of a send to people who had opened something in the last 30 days
These were the brand's most engaged customers, the ones most likely to buy again, and none of them received it. Isolated it, pushed the platform to move the sending onto a clean setup, and built the staged return so it would not happen again.
A supplement/DTC health brand
05 / a near miss
100%
of their email one routine step away from rejection.
The cause: a website change quietly removed the records that prove their email is theirs, while the platform still showed verified
Everything looked fine on the surface. The next normal step would have sent every email they send straight to rejection. Caught it first, and put the records back in the right order so nothing broke on the way.
A media/publishing brand
06 / a hidden penalty
Every send
carrying a hidden strike that pushed it toward the spam folder.
The measured penalty: +5.5 on the spam score of every email, traced the same day
A change to their website had put a middleman in front of their sending address, and every email paid for it. Traced it from the raw data and handed leadership a plain one-page brief the same day.
A supplement/DTC health brand
04 / what working looks like
Zero to
a running follow-up programme in under a week.
First thirty days: 50% open rate across 45 campaigns, 0.75% bounce, Gmail reputation High
A brand with no reporting and no follow-up emails at all. Reporting stood up from nothing inside a week, then the abandoned-cart and post-purchase emails shipped on the exact dates promised, and the first month's numbers came back clean.
A supplement brand
Every number here is measured from live sending data. We publish dollar results once they are verified, and we report to clients the same way. Measured, in dollars, never inflated.
The front door
Fixed price, from $497
One pass through your setup, your data, and your numbers. You get:
Which customers have gone quiet, which emails are not landing, which follow-up never fires. Plain language, with the numbers behind each one.
What to fix first, what each fix is worth, and what can wait.
A number to hold us to, or whoever does the work.
We walk you through it and answer everything.
You can stop there. The findings and the fix list are yours to keep, whoever does the work. Most clients have us make the fixes and stay on to run it.
Book the audit callWe go through your setup, your data, and your numbers, and hand you a plain findings document with a prioritized fix list.
We make the fixes ourselves, inside the platform you already use, so nothing gets worse on the way to better.
Campaigns, follow-up, and honest revenue reporting, run for you every week. The partner who owns the number, so you do not have to.
Who you are working with
Nine years running email revenue, most recently on 8-figure DTC accounts across skincare, haircare and supplements. Millions of emails a month, lists past a million subscribers, and the campaigns, follow-up and reporting behind them.
We work inside Klaviyo, Maropost, ActiveCampaign, GoHighLevel, Kit and Beehiiv every day, alongside your team or your agency if you have one. We answer for the number.
You can keep spending to replace the customers who quietly leave. Or you can spend thirty minutes finding out what the ones you already have are worth.
List Revenue Audit · fixed price, from $497